Monday, 3 August 2009

Spijkers en Spijkers

 
Looking at some photos from the fall ad campaigns, one of them caught my eye. Never heard of the brand and I could hardly find something about the designers behind the project. 

Spijkers en Spijkers was created by twin sisters Truus and Riet Spijkers in 2000. The two graduated from the College of the Arts in Arnhem, Netherlands and completed an MA at the Fashion Institute Arnhem. 

Their debut design collaboration earned the pair the Robjin Fashion Award. Since then, they've presented their Art deco inspired collections at London Fashion Week. In February 2007 they launched their diffusion line “SIS” in collaboration with Urban Outfitters.

Spijkers en Spijkers’ design ethics is “form follows function.” For the edgy duo, beauty is as crucial as wearability. In studio, Truus would take up the “painter” work looking after style and colours, while Riet would supervise the “sculptor” work bringing the two-dimensional design concepts to life. Influenced by the Art Deco and Modernism of the early 1920s, Spijkers en Spijkers aspire to create the clothes that challenge the unified notion of ideal femininity but at the same time enhances female sensuality. Their signature lies in the mix of soft material with strong and clear geometrical forms. (Citation from Hywel Davies’s 100 New Fashion Designers).

You can shop their collection on revolveclothing.com. 

Here's the ad campaign...


Photography: Alique

Foto: TFS

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